Charity
Champions

Early-stage high-growth Canadian companies are using their influence for good, beyond their Upside pledge

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FOUNDERS LEADING CHANGE


Upside Founders are putting their resources to work.

They're creating novel ways to direct their resources and entrepreneurial mindset toward social impact. While almost any form of volunteering or donations are appreciated by charities, support can often go farthest when a company leverages its core skills to help a worthy cause.

Below find inspiration from Upside founders, the causes they support and the innovative ways in which they do so.

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Raised80s

Founder:
Jacey Schnarr

Charities: New Leaf Foundation, Tree Canada, Girls E-Mentorship and Tree Canada

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AMLB

Founder:
Moez Bawania and Ally Ladha

Charity: Youth Without Shelter

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Tech4SickKids

Founder:
Fatima Zaidi and Erin Bury

Charity: Tech4SickKids

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MintList

Founder:
Mehrsa Raeiszadeh and Mike Wood

Charities: Kars4Kids and Kidney Car

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Care/Of

Founder:
Bridget Love

Charity: FoodShare Toronto

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PhenoTips

Founder:
Orion Buske

Charities: SickKids Foundation, CHEO Foundation and CORD

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Good For Your Community and Your Business


Giving back can be a powerful technique to accelerate growth and build your culture

90%
Of employees who work at companies with a strong selse of purpose say that they're more motivated and loyal
58%
of organisations that currently have a strong sense of purpose experience 10% more growth during the last three years
77%
of consumers are motivated to purchase from companies committed to making the world a better place

STRATEGIC GIVING FOR START-UPS


When thinking about your charitable giving as an early-stage company, you should consider your overall company strategy, goals and challenges, and how your giving program can help you achieve these objectives.

UPSIDE'S GUIDE TO BUILDING A GIVING STRATEGY


Upside has facilitated almost $3M in charitable donations and worked with over 370 startups to embed social responsibility into their DNA

This guide has our key learnings

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Ready to bring your values to life in your company

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