The Upside Foundation

Juanita will lead the foundation to new heights through strategic partnerships, increased pledges, and an enhanced strategic vision for the next five years.

Betakit

Juanita Lee-Garcia has been named executive director of The Upside Foundation of Canada and tasked with guiding the charitable organization through its next stage of growth.

Betakit

Eight years after its founding, The Upside Foundation has reported significant milestones reached over the last year, including 300 members and more than $1 million donated to philanthropic efforts.

Fasken

Recent events have highlighted the opportunity – and need – for businesses of all shapes and sizes to support the communities they operate in. Many start-up founders may appreciate the importance of giving back, but it can be difficult to do so in a simple, cash-free way. This was the impetus for the formation of The Upside Foundation, an organization that enables Canadian start-ups to donate equity to a charity or charities of the founders’ choice.

CBRE Forward

CBRE Forward features the Upside Foundation in a video filmed at a Member company team volunteering event

NEXT Podcast

A chat with Upside's Executive Director, Jennifer Couldrey, and Hubba Founder, Ben Zifkin

Future of Good

An interview with Upside Executive Director to understand what's driving philanthropy in Canadian tech, and how they give

Newswire

70% of Canadians more likely to purchase from companies that give back, in a report by The Upside Foundation and Interac

Betakit

An overview of philanthropy in the tech ecosystem, featuring a number of Upside Members

Betakit

The Upside Foundation's Executive Director addresses questions around startup social responsibility

YouTube

CEOs such as Mike Katchen of Wealthsimple, Allen Lau of Wattpad, and Ben Zifkin of Hubba share why they give back with Upside

Globe and Mail

Profiling Wattpad CEO Allen Lau's decision to pledge with Upside, as well as overviewing two Upside liquidity events

Financial Post

An overview of the Upside founding and launch story, featuring Upside founders and first Member, Ben Zifkin of Hubba