Upside Foundation and Members featured online, as well as thought leadership around startup philanthropy

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If you are a member of the media looking to feature The Upside Foundation in an upcoming story, see our Media Kit here.

Charitable Donations of Equity: a Simple, Cash-Free Way for Startups to Give Back


Recent events have highlighted the opportunity – and need – for businesses of all shapes and sizes to support the communities they operate in. Many start-up founders may appreciate the importance of giving back, but it can be difficult to do so in a simple, cash-free way. This was the impetus for the formation of The Upside Foundation, an organization that enables Canadian start-ups to donate equity to a charity or charities of the founders’ choice.

Upside surpasses $1.27 million in charitable donations following 2019 Canadian tech exits


Announcement that Upside has surpassed more than $1 million in charitable donations through Member exits

Why is it important to build social responsibility into your business?

CBRE Forward

CBRE Forward features the Upside Foundation in a video filmed at a Member company team volunteering event

How to embed giving back in your business model

NEXT Podcast

A chat with Upside's Executive Director, Jennifer Couldrey, and Hubba Founder, Ben Zifkin

What's next in tech and philanthropy?

Future of Good

An interview with Upside Executive Director to understand what's driving philanthropy in Canadian tech, and how they give

#GivingTuesday Report: Canadians value corporate giving


70% of Canadians more likely to purchase from companies that give back, in a report by The Upside Foundation and Interac

How Tech Companies Give Back


An overview of philanthropy in the tech ecosystem, featuring a number of Upside Members

Ask an Investor: how can I give back with my startup?


The Upside Foundation's Executive Director addresses questions around startup social responsibility

Upside CEOs Share Why They Give Back


CEOs such as Mike Katchen of Wealthsimple, Allen Lau of Wattpad, and Ben Zifkin of Hubba share why they give back with Upside

Startups aid charities by committing now, paying later

Globe and Mail

Profiling Wattpad CEO Allen Lau's decision to pledge with Upside, as well as overviewing two Upside liquidity events

Upside Foundation gives startups the opportunity to give back

Financial Post

An overview of the Upside founding and launch story, featuring Upside founders and first Member, Ben Zifkin of Hubba


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