COVID-19 Update: Upside Members are stepping up to help, and we're spearheading a movement to support the frontlines: The HomeFront.
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Founders who pledge become Upside Members, joining a community of like-minded peers who support each other's growth and success


Connect and collaborate with Upside’s thriving community of hundreds of impact-driven founders, as well as with our curated group of partners
Learn from other values-aligned entrepreneurs at Upside’s intimate events attended by startup CEOs, investors, and community leaders
Attract like-minded employees, customers and investors, and promote Upside’s innovative model as a best practice for startup social responsibility


We host private, curated events for the CEOs of our Member companies, which regularly receive scores over 90% on value for founders (and on more than one occasion have been described as, 'the best networking event I've ever been to'). Our core events are hosted in Toronto, while regional events and conference meetups occur in major city centres across Canada such as Montreal and Vancouver.

Every Quarter, Upside hosts an opportunity for Members to connect with, learn from, and inspire each other

Fireside Chat with Mike Katchen, Founder & CEO of Wealthsimple

Fireside Chat with Mike Katchen, Founder & CEO of Wealthsimple

Each new Member will be invited to a celebratory welcome dinner hosted by a prominent Upside founder

New Member Dinner with Allen Lau of Wattpad

New Member Dinner with Allen Lau, Founder & CEO of Wattpad

Upside hosts curated breakfasts for founders from similar industries or facing similar challenges

Upside "Marketplaces" Member breakfast

A Member breakfast discussion about building two-sided marketplaces, hosted by Ben Zifkin, Founder & CEO of Hubba

Upside hosts meetups at major conferences across Canada to bring  founders together

Startupfest After Party

Startupfest Afterparty in Montreal

"This was the single most useful event I've been to this year. Fred Lalonde [CEO of Hopper] was amazing and gave tactical advice that was specifically related to 9 of the challenges I'm currently facing."
Daniel Tuba D'Souza, Co-founder & COO of Crescendo
"Through Upside I was able to connect with one of Canada's most prominent entrepreneurs, who has now become a mentor and supporter to me. Upside's network is powerful!"
Morgan Rosenberg, Founder & CEO of Supports Health
“Representing our values with Upside is a really great way to say to potential employees, investors, partners, that we care about giving back and we've baked that into our company from day one.”
Erin Bury, Co-founder & CEO of Willful
I am so grateful to be part of this amazing community! Last year, Upside's partner Interac sponsored tickets to Elevate for Upside Members. I never expected my charitable commitment to unlock so many unexpected perks.
Leila Lavaee, Founder & Chief Travel Designer at Travel Design by Leila Lavaee
I've met so many incredible, like-minded people through the Upside community, all of whom are focused on creating something lasting and impactful.
Sergey Kalnish, Founder & CEO of SmartHire Inc.


Want a taste of the Upside experience? We host bi-weekly drop-in Founders Fuelling Up breakfasts at the Hubba office for founders in our networks to connect over coffee, and learn more about the Upside opportunity. Current Members are welcome to bring along a fellow founder.
Start your day off right with Upside by requesting an invitation to the next Founders Fuelling Up.

Ready to bring your values to life in your company?

Fill out the one-minute pledge form,
or explore if Upside is a fit for you