WHY SHARE
YOUR UPSIDE

  • ✔ Align your company's success with your impact goals
  • ✔ Join a community of like-minded founders
  • ✔ Build social responsibility into your brand and culture

MEMBERS

Hundreds of early-stage, high-growth Canadian companies have shared their upside
Wealthsimple logoWattpad logoBorrowell logoHopper logoSensibill logoHubba logo
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HOW IT WORKS

There are many forms of charitable donations, but only one is perfectly suited to startup founders
Company donates stock options, warrants, or personal proceeds (typically 1%) to Upside 
Company has a liquidity event (goes public or gets acquired)
Cash proceeds are donated to the charity of the company's choice
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IMPACT

Upside Members have already generated so much value for their communities, and with hundreds of pledges from growing companies, the impacts are just beginning
260+
Company pledges
7
Liquidity events
$1.25M+
Donated to charities
8
Charities supported

"When you start a business, the only thing on your mind is, 'will this be successful?'. Giving might not be the first thing that comes up. But it's so easy to set this up right at the start, and it's a great foundation to build a business on top of."

Mike Katchen, Co-founder & CEO of Wealthsimple

"It’s important to me that our company has a positive impact even beyond the products we provide, like making Borrowell a great place to work for a diverse range of people. I’m very supportive of charitable giving and pledging to the Upside Foundation was a no-brainer."

Eva Wong, Co-founder & COO of Borrowell

"Whether you’re in the early stages or a well-established start-up nearing exit, it always makes sense to support charities that serve your users and mean something to your team."

Allen Lau, Co-founder & CEO of Wattpad

PARTNERS

Many values-aligned industry leaders support Upside's work and connect Members to exclusive opportunities that help them scale
Wealthsimple logoWattpad logoBorrowell logoHopper logoSensibill logoHubba logoHubba logoHubba logoHubba logoHubba logo
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COMMUNITY PARTNERS

These community organizations and investors champion Upside to founders

AS SEEN IN

Ready to bring your values to life in your company?

Fill out the one-minute pledge form,
or explore if Upside is a fit for you