The Upside Advantage

There are a number of benefits that come alongside engaging in social responsibility through Upside, don't miss out on your Upside advantage

69% of millennials report that working for socially responsible employers instills a sense of pride.
Does your team realize your Upside pledge is a commitment they can be proud of too? 

91% of global consumers expect companies to do more than make a profit, they believe companies need to act responsibly and address social issues.
Do your customers know your company is aligned with their values?

1. Announce your Upside pledge

Now that you’ve made the commitment to give back, don’t forget to tell your employees, customers, and stakeholders! Here is the Upside logo, as well as the Pledge 1% logo (our American Partner), and some suggestions on how to do this:

Post on social media

Feel free to use this graphic and the sample text below as part of your social post.

As part of <Company>’s commitment to giving back, we are proud to announce that we have made a donation through The Upside Foundation of Canada. We’ve pledged a small portion of equity for charity, which will convert to a donation <for SPECIFIC CHARITY or SPECIFIC CAUSE> upon a successful liquidity event in the future.<Company> joins hundreds of companies who have pledged, from whom over $1M in charitable donations have already been realized, with many more to come. Learn more and join us by visiting upsidefoundation.ca #sharetheupside

Be sure to tag Upside’s accounts in your post (Twitter, LinkedIn, Facebook, Instagram) and use the hashtag #sharetheupside. See Envoi’s LinkedIn post and MyWillow’s tweet as examples.

Publish a blog post

See posts by Zoom.ai and ODAIA as examples.

2. Update your external profiles

Update your company website, press release template, job postings template, social media profiles, and email signatures to include a reference to your Upside pledge

Include Upside’s logo on your site along with a description of your pledge. Why? Companies that are vocal about their social responsibility efforts attract employees, customers and investors whose values are aligned with theirs, and often experience higher retention rates. One example is a study which noted that 64% of millennials won’t take a job if a potential employer doesn’t have strong corporate social responsibility (CSR) practices (2016 Cone Communications Millennial Employee Engagement Study).

S
ample text (short): "As part of <Company>’s commitment to give back, we are a proud member of The Upside Foundation."

Sample text (long): As part of <Company>’s commitment to giving back, we are proud to be a Member of The Upside Foundation of Canada. We’ve pledged a small portion of equity for charity, which will convert to a donation <for SPECIFIC CHARITY or SPECIFIC CAUSE if you have one selected> upon a successful liquidity event in the future. Through our participation with The Upside Foundation, we have embedded social responsibility into our business and tied our success to social good. 

For an example, see Hubba and Pawzy websites.

Add Upside to your personal LinkedIn profile

Click ‘Add experience’ and select The Upside Foundation of Canada’s LinkedIn page under ‘Company Name’, as the 'Role' we suggest "Member". Use the text below for the role description and make sure that the option to share this update with your network is on!

As the Founder of **Company Name**, I’ve pledged a portion of my company’s equity to charity. By pledging with Upside, I’ve made a commitment to share our future success to make an impact in my local community.  The Upside Foundation enables founders of early-stage, high-growth Canadian companies to build social responsibility into their business by donating equity to the charity of their choice. It is a powerful community of values-driven founders that I’m proud to be a part of.

3. Engage your employees

Involve your team in making a difference

Many Upside Members have hosted events to engage their employees in the company's Upside pledge. Examples of this include: 
- A founder engaged employees in the decision to pledge by having an Upside representative speak at an All Hands Meeting.
- A Member engaged employees in the decision of which cause to support by having an Upside representative speak at a team meeting about how to choose a charity.
- LevelJump hosted a pledge ceremony at their charity of choice, SickKids, to bring the pledge to life for their employees and key partners.
- Sensibill has built a corporate social responsibility program called Responsibill, which is focused on mental health. In addition to offering resources to employees and donating their upside to CAMH, they also offer volunteer opportunities for employees at CAMH.

4. Connect with the Upside network

Join the Member community in our Slack workspace

Our Slack workspace is a great place to join in on discussions with fellow Members and share resources. Contact members@upsidefoundation.ca if you’ve not yet been invited.

Ask the Upside team for an introduction to any of our Members or community partners

Take a look at our network of Members, Board Directors and Partners. Many of the connections Members make within the Upside community lead to informal mentorship opportunities and unique industry opportunities. 

Attend events and meet founders in our network 

Keep an eye out for upcoming Upside events in our regular emails. If you’ve missed an event make sure to check out our YouTube channel to watch recordings.

5. Take advantage of Member Perks

Access discounts from, and promote your offerings to, fellow Members

Check out our Member Perks Catalogue, and submit a perk of your own by emailing us (see below for sample perks).

Automate your workday! Meet Zoom.ai, the first-ever chat-based automated assistant that offloads your menial, day-to-day tasks to help you become your most productive self. Get 50% off your Zoom.ai Enterprise account by using the code: Upside.

Upside Foundation members get their first $10,000 of investments with no management fees for a year when they sign up for their first account at
Wealthsimple.

Resili is an app that builds mental health and resiliency for everyone, with a specialized content and support for family caregivers. Get $15/month off per employee as an Upside Member, email morgan@supportshealth.com.

6. Make an exponential impact

Invite a founder to share their upside

The majority of Upside Members join us based on an invitation from another founder. Help us embed social responsibility into more Canadian startups by inviting your founder friends to join us. See the Invitations page for guidance.

7. Rally around a specific cause or charity

Choose your charity any time

You’re welcome to start thinking about the charity you’d like to support at any time. Some have already chosen their charity, others may want to start thinking about this now and engage their team in the choice, while others may want to postpone this decision until a liquidity event is pending. We invite you to consider which cause area or Canadian charity(s) would be most meaningful to you and your company.

Learn more about how this works in our FAQs, details about the process on our Charities page, and read about other Members’ choices on our Impact page. You can search charities by sector using this resource. Feel free to reach out if you'd like to discuss in more detail.

Still have questions?