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December 6, 2021

LevelJump, an Upside Member company founded by David Bloom and James Tam has been acquired by Salesforce, leading to Upside's eleventh exit. LevelJump is the Outcome-Based Enablement solution that proves revenue impact. With the acquisition now closed, Salesforce will integrate LevelJump’s modern, outcome-based enablement and coaching within the Sales Cloud interface, guiding and facilitating better engagement and measurable impact on the sales process. David pledged with Upside in 2016 and will be donating the proceeds of his exit to SickKids Foundation.

"Throughout our process with Salesforce, their team was impressed by how we embody their 1-1-1 model of philanthropy through our Upside pledge. Pledging in 2016 was an easy decision, and now we get to make a large donation to a cause dear to us, while joining an incredible organization that’s deeply aligned with our values.” 
– David Bloom, Founder & CEO, LevelJump

LevelJump is donating their significant Upside to SickKids Foundation in support of Tech4SickKids, an initiative that unites Canada’s technology and innovation community with a goal of raising $25M to help modernize the hospital. LevelJump’s donation will be split between building the new SickKids and Artificial Intelligence initiatives. 

“Philanthropy, especially at SickKids, is what makes the hospital go from good to great. Without philanthropy we cannot invest in state-of-the-art equipment, we cannot hire and retain the world’s best medical leaders and train those of tomorrow, and we cannot build a new hospital that Canada and the world needs. We’re really grateful for David and LevelJump to be a part of this”

 - Colin Hennigar, VP, Major Gifts, SickKids Foundation 

‍The Upside Foundation's philanthropic model enables founders of early-stage, high-growth companies to build social responsibility into their business by donating small portions of equity to charity. LevelJumps acquisition marks Upside’s 11th liquidity event, and has enabled the Foundation to facilitate over $2 million in charitable donations. 

“Our mission is to enable Canadian startups to align their business success with a greater social impact. LevelJump was one of the first companies to pledge their upside in Canada. David made their pledge publicly at Salesforce’s Dreamforce conference in Toronto in May 2016 (my first ever Upside Foundation event!). It’s been really exciting to be along for the ride as they grew over the years, resulting in this impressive donation to an organization that is so close to their heart."
– Jen Couldrey, Executive Director, The Upside Foundation of Canada‍

Congratulations to David, James and the team at LevelJump on this milestone, and your unwavering commitment to socially impactful business!

Check out this video from 2018 to see why LevelJump chose to donate equity and why they believe other tech companies in the community should pledge through the Upside Foundation

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